Travelers welcome a global brand that provides consistent standards of quality and service, offers convenient access to popular business and leisure destinations, and supports the individuality of its member hotels.  A brand that can deliver on this promise at the best available rate is worth its weight in silver.  We say, “Welcome to Sterling Hotels™.”

Comfortable, convenient, connected.  A brand with more than 20 years of experience that you can trust to have you in the right location, with a reputation that is, in a word, Sterling.  A worldwide collection of hotels with character and distinction, Sterling understands that its guests value a consistent commitment to quality.

As a member of the Preferred Hotel Group™ family of brands, Sterling offers its hotel partners a portfolio of business solutions including the world’s widest reservations network, cutting-edge technology, a dedicated international sales team and strategic communications and marketing services.  For guests, Sterling’s relationship with the Preferred Hotel Group marks a guarantee of quality, while providing special benefits. Sterling guests are eligible to enroll in the I Prefer™ Guest Benefit Program, featuring benefits such as early check-in/late check-out, space-available upgrades and more.